Who I am
Former developer, now CMO with 8+ years of experience
I didn’t come from a business school. I hold a master’s degree in software engineering, and I started with code before becoming a CMO. That gap is sometimes hard for most people to place, and I get it! I then stepped in front of the camera: YouTube for several years and public speaking for the companies I work with, through running live production and my presence at trade shows.
Why does that mix serve your marketing? Because the strategy and the tool that serves it come out of the same head (mine), instead of going through three different vendors who never really talk to each other and pass the blame around the moment something breaks. Your inbound leads come from content and public presence, hand in hand with your marketing team’s actions: your sales team gets outbound prospecting tools built for them, and works hand in hand with a marketing function that is embodied and engaged in your company.
An example of my day-to-day work
The impact of my work across different engagements
zKorpStructuring the commercial and marketing approach of a highly specialised devshopStrong engineers, in a market where almost nobody understands what is being sold. You might recognise the situation: a highly skilled technical team, almost invisible commercially. I arrived in an ecosystem I did not know, and left them with a proven, well-oiled commercial and marketing organisation.Useful to you, running a highly skilled technical team!
Lior AgencyLong-term marketing leadership and precise targeting through quality live showsLior Agency is an AI dev agency and Google Cloud partner that knows its craft but has no time left for the rest. What I brought was organisation and reuse in content and commercial approach, not more content volume.Useful to your team is capable, but you no longer have a minute to spare for anything beyond delivery? Your commercial presence is below where it should be? Let’s talk!
KwikwinAn AI business product for a regulated professionA wealth management adviser filled eight regulatory documents by hand after every meeting. You might be doing the same thing, in another form. The application captures the meeting by voice or in writing and fills them in, without any client data ever leaving his machine unencrypted. I turned it into both a lasting solution and a strong marketing argument for this insurance brokerage firm.Useful to those who want to both solve real business problems and capitalise on that work from a commercial and marketing standpoint
Steven KlingerEntering an unknown ecosystem and building everything from zeroNo brief, no budget, no team. I walked into an ecosystem I did not know, built products in it, and earned my place there by turning it into quality content in English. This is the case where I am my own client, so the one where there is nobody to hide behind. Want to see how I work without a net? Here it is.Useful to you want to know whether I actually build, or just advise. Here is the answer.
What they say about it
Four people who have worked with me
Il est constamment force de proposition, apporte des idées pertinentes et pousse les sujets plus loin que ce qu’on attend généralement.
Corentin TerrieCo-founder, zKorpExcerpt
Que dire… cela nous a permis d’avoir les ultimes déclics qui nous manquaient pour que tout devienne clair et intelligible. Après coup, cela parait évident, avant c’est tout le contraire.
Pierre BaudeletPresident, FirebrakeExcerpt
Il a fait progresser Tribe (puis apini) aussi bien sur l’usage des médias que sur la portée des messages et l’image de l’entreprise.
Philippe TangrePresident, ApiniExcerpt
Cela s’est transformé en un contrat correspondant à plus de 300 % du montant investi dans l’accompagnement de Steven !
Marc BouvierFounder, BaldirExcerpt