How I work with you
Marketing led by YOUR objectives.
Fractional marketing leadership for tech company leaders, with no agency jargon and no vague promise of visibility nobody could ever check six months later.
Where it starts
The right timing for your company
When you consider handing over your marketing, two situations come up most often, year after year, regardless of sector or company size. Either activity is slowing and the budget is tightening. Or you are aiming for rapid expansion and a budget is freeing up to invest.
Either way, the question on your mind is the same: how to commit that money with as little uncertainty as possible, for the best achievable ROI?
An investment, not an expense
Marketing is a support function, so it is an investment.
You want a guarantee of an absolute result? I will never promise you one, and you should run from any provider who promises you certain profitability. A marketing strategy is an investment strategy, with the risk that comes with it, assumed on both sides.
What I promise instead: every action is tied to an objective stated from the start, and measured against it, from the first month to the last day of the engagement, no exception for the actions that seem to be going well and that you might feel like letting run without checking. Not an invented profitability figure meant to reassure, a verifiable record of what was done and what it produced. And above all, we work together, day to day, with the flexibility that requires!
The heart of MY approach
Without objectives, marketing serves no purpose
Marketing supports your company’s objectives. It never substitutes for a strategic decision that only your leadership can make with full knowledge of the facts. It does not replace them and it does not invent them. In practice, that can mean:
Speeding up recruitment
Making your employer brand visible to the tech profiles you are trying to attract.
Boosting lead capture
Building content and formats that make people want to reach out, not just be seen.
Improving sourcing
Making your sales team’s upstream work easier, well before the first call.
Serving specific business objectives
Every action ties back to a company objective, never to the sole wish of being present.
Seven skills, one person
My added value as a CMO for your company
Each of these skills is proven elsewhere on this site, piece by piece.
Framing and objectives
Precise objectives before any action. Without objectives, marketing serves no purpose: it is a managed investment, not an expense.
Process and knowledge
Diagnosing internal processes, identifying the right people across teams, and building the knowledge vault so knowledge does not stay locked in people’s heads.
Engineering and tooling
A background in formal methods and software engineering, and tools built in house to speed up marketing and sales work.
Content
Content that teaches something to an identified audience. Never volume for volume’s sake, never a fully generated pipeline.
Live
Live formats on the platforms where your audience already is, deployable within a day, then reused as lead magnets and repurposed content.
Sales enablement
Content and materials that directly serve your sales team’s prospecting, sourcing, and closing.
Teaching
Helping your tech teams pass on their expertise, internally and externally. A technical CMO is the right person to lead that.
And when I leave?
What will stay once I am no longer there
It is the one serious objection to a single, highly versatile profile: what is left once he walks away. The knowledge vault exists precisely to answer that. Knowledge does not stay locked in a handful of heads, the tools keep running, and nothing gets thrown away thanks to a systematic reuse doctrine.
Internal knowledge transfer makes your teams self sufficient rather than dependent on my presence. That is not a good intention, it is one of the method’s five pillars.
I am not someone who pretends to understand the technical side, the kind who nods along in a meeting without ever daring to ask what the acronym the tech team just used three times actually means, and that nobody but them understands. I am a developer by trade, and I still build real tools today that support the commercial objectives of the companies I work with.
There is no pre-defined method, but a structured framework all the same
Five phases
Every engagement follows roughly the same structure, adapted to your context.
Foundations
We lay everything flat together: targeting, offers, positioning, obstacles, and everything nobody on your team has had the time to formalise since the company was founded, even though it lives in several different heads. The knowledge system goes live from this point, with your existing resources already folded in.
Repositioning
The change is announced, internally and externally. Your teams understand what is at stake, your clients see a clear direction.
Showcase
Your site and content finally speak to your clients, not just your technical peers. The missing proof points fall into place.
Campaigns
Actions roll out on a monthly rhythm: content, enriched prospecting, lead magnets. Clear reporting shows what moved toward your objectives.
Day to day partner
I stay available outside the planned deliverables: a decision that needs to be made fast, a trade show to cover, a business opportunity to seize.
The rhythm
A workload that fits, never a fixed formula
No standard package. The workload is set around your real needs, in days per month, no more and no less than the situation calls for. Half a day a month makes no sense: below the lightest tier, it stops being a part-time CMO and becomes a freelance comms hire. Useful, but not what I do.
Light oversight
3 days per month
Standard oversight
4 days per month
Launch sprint
5 to 9 days over two months
Intensive engagement
6 to 8 days per month
Who this is for
Three types of companies, one shared problem
IT service providers and neo providers
A competent team and solid positioning, but a site and a message that speak to their peers, not their clients. Both recruitment and business depend on the existing network.
A system that turns your technical expertise into commercial credibility, on both fronts at once.
AI and tech agencies
Everyone claims to do AI today. Standing out in that noise is hard, and the technical content produced does not speak enough to the decision makers who sign the budgets.
Translating your technical expertise into proof of value that your clients understand and remember.
Devshops and tech studios
Excellent on the technical side, nearly invisible commercially. Growth stays capped within close circles, for lack of a presence built beyond referrals.
Building, from the ground up, a commercial presence and a content system that holds over time.
What I refuse to do, and who I do not want to work with
My filters, so we work in full transparency
- Content produced just to be present, with no measurable objective.
- A mission confined to execution, with no access to strategic decisions.
- Leaders who cannot free up one hour a month to align priorities.
- A company that has already decided everything and is only looking for validation from an outside provider.
- Content mass produced by artificial intelligence with no real substance: I refuse to put my name and my reputation on it.
- A short term engagement with no prospect of continuity.
- Being called in last minute to put out a budget fire, without the decision to invest in marketing having been made upfront: it is a pillar of your company, not a patch.
Frequently asked questions
What I get asked the most
Who is this offer for?
Leaders of IT service providers, AI or tech agencies, and devshops: a capable technical team, but a message and a site that speak to peers, not clients. Useful when activity is slowing and the budget is tightening, or the opposite, when you are aiming for rapid expansion.
How many days per month should I plan for?
No fixed formula: from 3 days a month for light oversight up to 8 days a month for an intensive engagement, based on your real needs. A launch sprint runs 5 to 9 days over two months. Below that tier, it stops being a part-time CMO and becomes a freelance comms hire.
How does an engagement unfold?
Five phases, in this order: foundations, repositioning, showcase, campaigns, then day-to-day partner. Every engagement follows roughly the same structure, adapted to your context.
Is there a guarantee of results?
No, and it is never promised: a marketing strategy is an investment strategy, with the risk assumed on both sides. Every action is measured against an objective stated from the start.
What gets refused?
Content produced just to be present with no measurable objective, a mission confined to execution with no access to strategic decisions, a last-minute call to put out a budget fire without the decision to invest having been made upfront, and content mass produced by AI with no real substance.
Best is still to talk about it directly (yes, this is the CTA)
You tell me concretely what you would like to put in place, we talk it through together in full transparency, and we see if it makes sense for you as much as for me that we work together. Nobody wastes their time that way!
30 min to talk about your company